Hi, I’m Sarah Griffin. I’m a Digital designer and artisT based out of Menomonee Falls, Wi, and I have a cactus named Kevin.

As a cross-disciplined UI Designer and AEM Content Author, I am driven by the challenge of creating visually appealing designs that enhance user interaction. My background in graphic design has provided me a strong foundation in visual principles, which I’ve seamlessly integrated into UI design to craft experiences that are not only visually beautiful but also intuitive and accessible. My process is collaborative and iterative, involving constant testing and refinement. I take pride in my ability to translate user needs and business goals into compelling experiences that drive engagement and conversion.

The Challenge: Redesign and Replatform
CMS: AEM
My Role: Page Layout Design, Photography Selection, and Module Selection

Kohler’s main e-commerce platform for industry-leading quality kitchen and bath products. Employed a modular design system to ensure scalability and maintain brand consistency across the platform. Utilized responsive design principles to optimize the user experience across various devices. Integrated high-quality product imagery to enhance product discovery and engagement.

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The Challenge: Redesign and Replatform
CMS: Replatformed from Umbraco to AEM
My Role: Design, Content Authoring and Module Selection

In response to the growing need for a responsive, mobile-optimized website, the new site better aligns with the Kohler brand and features more intuitive site structure, streamlined navigation, and allows visitors to more easily book lodging reservations.

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The Challenge: Redesign and Replatform
CMS: Replatformed from Squarespace to Umbraco
My Role: Content Authoring, Photography Selection and Module Selection

The tone of voice of Kohler Company’s corporate website was rewritten to appeal to more to job seekers who represent 80% of site visitors. SEO-friendly URLs help drive traffic throughout the site. It also includes integrated social media share links along with a focus on ADA compliance using hero image darkening methods.

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The Challenge: New Site Build
CMS: Squarespace
My Role: Design and Content Authoring

When Kohler Waters Spa launched a Squarespace site for their newest location in Lincoln Park, Illinois, I was able to help build a site that is clean and easy to navigate. The site contains information on treatments, products, and the latest news and events — everything Lincoln Park visitors and local Chicago residents need to book an appointment or purchase products.

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Testimonials

BBBS WI SHORELINE

Sarah led our marketing partners at Big Brothers Big Sisters of America, WI Shoreline through critical thinking exercises that helped identify the site’s real purpose and goals along with sharing ideas for ways we could manage it easily in the future. She wasn’t afraid to challenge ideas with the goal of getting us to the best possible solution. She took the new brand and brought it to life on our site. We’ve seen dramatic improvements in our conversion rates and have been able to update regularly so content, events and updates are shared real time. ‘Thank you’ doesn’t seem like enough!

— Denise Wittstock, MNPS Executive Director, Big Brothers Big Sisters of Sheboygan County

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FDL Musicians

For the past three or four years, the Fond du Lac Musicians Association had been searching for a way to ‘spruce up’ and modernize its website, to make it more attractive and appealing to our target audiences. For the first two years, we were stalled, without making progress. People we thought would do the job didn’t come through, and we didn’t know where to turn. When we contacted Sarah, the results were beyond our expectation — she delivered an eye-catching, attractive and up-to-date site in a short period of time. We were very pleased. Each band or solo act in our organization has had positive things to say about the new publicity. Our organization highly recommends Sarah for your project.

— Jim Vollmer, Treasurer of Fond du Lac Musicians Association

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Have questions or want more information? I'd love to hear from you.

Gallery

Drawn using Procreate on iPad